Influencer marketing | Limestar

If you haven’t been living under a rock, you’ve probably heard of influencer marketing, which is the practice of enlisting social media (primarily Instagram) personalities to speak to their followers about a product or service. Despite some early this year chatter about advertisers doubting the authenticity of social media influencers, the business is still booming. While influencer marketing continues to have a good return on investment, the barrier of entry can be substantial, especially for macro and celebrity-level influencers.

Nano-Influencers

While typical influencer marketing divides influencers into micro and macro categories depending on the number of followers, nano-influencers fly beneath the radar usually. Nano-influencers are regular social media users with a following of 100 to 10,000 people. They aren't "influencers" in the traditional sense, and most of their posts are made up of images of their family and friends, cat videos, and memes. However, nano influencers can come in handy if you are on a shoestring budget.

Macro Influencers

Macro influencers as the name suggests, are the type of influencers who are famous on social media. They typically have more than 100k followers and have the ability and reach to influence a huge number of people. As a result, brands approach macro-influencers to create awareness among a wider audience.

Crypto Influencers

Crypto Influencer in GCC

If you are new to the crypto business and you want to learn more about this industry then you should start following these crypto influencers because they have a ton of knowledge and ideas about how cryptocurrency works and also they can provide you with all the resources and relevant topics to know more about cryptocurrency.

Celebrities

A celebrity could be anyone, from a musician to an actor, to an athlete. Celebrities are the type of people who are loved and admired by the public. They usually have a much larger fan following than macro-influencers. Celebrities are not influencers as they induce the influence automatically onto the public without an effort. It is much more effective for brands to approach celebrities when it comes to creating awareness than to catching macro-influencers. However, they usually charge a larger amount compared to others.

Micro-Influencers

A micro-influencer is someone who has a bigger social media presence than the average person but less than that of a star. Typically, this entails having more than 1,000 followers but fewer than 100,000. A food blogger advertising a new meal prep service or a travel writer sharing their favorite suitcase brands are examples of micro-influencers that utilize their following to promote products that correspond with their interests or skills.

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