You may have noticed a hoarding or a billboard on a highway while traveling in your car and have thought of gaining more information on the product or a brand that was displayed on it. Offline marketing comes into play here, it serves the purpose of instigating an interest in an individual. The offline market helps a potential customer in making a decision on buying a certain product or service in the traditional way. It simply refers to any form of advertising that is carried out with the help of television, billboard ads, hoardings, radio, and print media. It is the complete opposite of what online marketing stands for.